Today is the first day of the Feast of Winter Veil. This holiday, which is the in-game equivalent to Christmas, runs from December 15th – January 2nd.
The activities for this holiday are relatively unchanged. As usual, Metzen the Reindeer finds himself in trouble and needs to be rescued. This year the quest chain becomes a daily quest, with one of the rewards being Lump of Coal.
Wowhead has an excellent guide covering all the events, check it out: http://www.wowheadnews.com/blog=198662/feast-of-winter-veil-december-15-january-2-guide